The home of exceptional Online Business Managers

Helping you build a wildly profitable OBM business

Are you an Online Business Manager, Project/Operations manager or VA? Want to be paid well, work with the BEST clients and have more freedom? You’re in the right place.

OBM Academy gives you the skills, tools and confidence to create a business that serves you, instead of you serving it.







OBM Academy

Australia’s number one course for Online Business Managers.

Don’t just take our word for it

Another day,
another dollar…
for someone else.

Leanne Woff holding laptop being busy

I love what I do, but it’s a little bit A LOT exhausting!

Overworked, underpaid and exhausted?

A new way to grow your business that values YOU.  

As an OBM, you’ve dedicated yourself to your clients, often placing their dreams and goals ahead of your own. Long days and late nights have become your norm, as you’re invested and want results. The quest for new clients, and keeping them happy, is like an uphill battle. It seems impossible to earn what YOU want, to build your own empire and work when works for you.

But picture this—what if there’s a path to success that doesn’t demand your round-the-clock commitment? Imagine having the freedom to choose. Whether it’s work or play. Enjoying your weekends again while confidently growing your client base, and feeling appreciated for your hard work.

Sounds too good to be true? Well, it’s not only possible, but it’s also right at your fingertips. Introducing OBM Academy – designed specifically to help you build the OBM business you signed up for; one that serves you instead of you serving it. 

We’re here to hand you the keys to a thriving, 6-figure OBM business.

What if I told you it is possible to create a six-figure OBM business that gives you the freedom you desire without working longer and harder?

Tired of feeling undervalued by your clients? 

You did all the right things and your client is still unhappy

Yes! You won the amazing client. You throw yourself a victory party and get to work. You give it your all, going above and beyond to deliver exceptional results. In fact, you overdelivered, worked longer hours, researched custom solutions, and even reduced your price. But despite your best efforts, you receive a disappointing and frankly, ungrateful response. Now, you’re frustrated, holding back tears and questioning your own abilities.

But here’s the thing: not everyone is the right fit for you, and that’s okay. The good news is, the amazing clients you dream of do exist. At OBM Academy, we’ll show you how to communicate your value, attract the best clients who appreciate and value your expertise and build long-lasting, rewarding relationships.

Say goodbye to feeling unappreciated and hello to raving reviews.

I want clients who inspire me, value my knowledge and my experience.

Welcome to OBM Academy

Run by OBMs for OBMs

Start your journey with OBM Academy to uncover your unique value, perfect your pricing, and getting ready for stress-free scaling.

We’re here to fast-track your OBM journey, taking you from being overworked and underpaid to appreciated and wildly profitable. We’re all about helping you craft an audacious, thriving business that truly reflects your expertise, attracting the best clients who value and inspire you. This is no ordinary path; it’s an adventure, a leap into the extraordinary.

Are you ready to up your OBM game with OBM Academy?

Leverage your unique value, optimise your pricing, and get ready to grow. Leave behind being underpaid and move forward making more money. Our short, sharp guidance helps you up your OBM game, crafting your pricing and boosting your income. It’s time to own a business that’s as hard-working as you are.

Ditch those endless 14-hour workdays and take hold of badass ownership. Our easy-to-consume, action-based know-how equips you to become the master of your business. Taming it to serve you and your ambitions and not the other way around.

Let’s go from being overlooked and undervalued to being sought-after and standing out. We’ll hold your hand, helping you craft relationships with exceptional clients. Clients who inspire, value and enable you to deliver your best. This isn’t just work; it’s a fun-filled adventure that makes everyday exciting.

Thrive on the OBMcoaster, overcoming barriers and boosting your reputation with our powerhouse coaching and mentoring in your corner. Escape the never-ending cycle of feeling behind and start achieving the incredible results you know you’re capable of.

The 9 key elements to OBM success

Ramp up your OBM goodness with our
nine done-with-you online modules

Join OBM Academy and dive into our 10-week, expert-led online course that will fast-track your OBM business to 6-figure success and beyond.

Stage 1: Start

Build the foundation for excellence

The purpose of this stage is to build the foundation for a business that’s profitable, fun and feels easy. For OBMs, this means having the confidence you’re hitting the mark and delivering what’s expected of you, a crystal clear understanding of how to keep your clients happy and the know-how to leverage strategy thinking to position yourself as a premium service.

The Start stage gives you confidence and clarity of what a successful OBM is and does, the tools to give clients both what they want and need and to steps to increase your brand reputation using your experience and strategic expertise.

OBM course module 1 OBM 101
OBM 101

Welcome to the first step in transforming your OBM journey.

Confidently own the OBM Role: Kick-off with a deep understanding of what it truly means to be an Online Business Manager. Explore the transition from ‘doing’ to ‘thinking’, and leverage your unique strategic value. Learn how to go from being task-focused to a proactive strategist. This fundamental change will allow you to ditch the long hours and position you as a knowledgeable partner, as you work with and guide your clients to success.

OBM course module 2 Taking Ownership
Taking Ownership

Explore how to keep clients happy by taking ownership in module 2.

Learn how to give clients what they [REALLY] need to keep coming back for more so you can enjoy repeat clients and an organic referral network. Show your investment in your clients’ success by taking true ownership of your role, building relationships based on trust and embracing radical responsibility. 

OBM course module 3 Leveraging strategic expertise
Leveraging Strategic Expertise

Dive into Module 3 and learn how to increase your income with strategic expertise.

Become an invaluable asset by mastering how to craft, customise, and implement strategic plans. Sharing strategic perspective increases your authority and positions you as a premium service. This module is a deep dive into thinking like a strategist, equipping you with the confidence and tools to execute high-level strategies. Get your clients the results they crave and a reputation that precedes you.

Stage 2: Sell

Attract (and keep) ah-mazing clients

What if you had a service offering you LOVE, the blueprint of the exact people to offer it to and the precise steps to deliver it so they’ll happily pay you a premium?
This stage is designed for you to walkaway with exactly that. We’ll walk you through how to work out your unique value and turn it into a profitable offer, you’ll learn who the clients are that will value and appreciate you (and how to find them) and what to do to make your clients experience with you amazing, resulting in raving reviews.
The Sell stage helps you put an end to price wars and create a stand-out offer no one can compete with.

OBM course module 4 unique value
Uncovering Your Unique Value

Set the foundation for offering services that are fun and easy in Module 4.

This module helps you identify your unique strengths and skills, forming the foundation of a premium service offering that feels great. Learn to leverage your ‘golden goose’ – a blend of personal traits and practical skills. By understanding and leveraging your strengths, you’ll break free from the commodity race and you’ll stand out in the market. This is your chance to identify your unique value, creating a premium service that showcases your unique abilities and talent.

OBM course module 5 ideal client
Connecting with Your Ideal Audience

Attract ah-mazing clients with Module 5.

Learn how to identify and reel in clients that are the perfect match for your unique skillset, honing in on those who will benefit most from working with you. Make selling easy, With a clear vision of your ideal client, you’ll be able to avoid tyre-kickers and PITAs, put an end to price wars and work with the best clients. After this module, you’ll be equipped to sell with ease, organically attracting the people who value and appreciate all you offer.

OBM course module 6 client experience
Designing Exceptional Client Experiences

Jump into Module 6 where you’ll learn how to transform ordinary transactions into extraordinary experiences.

You’ll learn how to make your clients feel valued, understood and like they never want you to leave!

We’ll cover how to plan and design client journeys that remove unnecessary manual work, while ensuring your clients feel acknowledged and delighted at key points of their engagement.

By the end of this module, you’ll know how to elevate your current client journey to be one that’s human-focused and unforgettable.

Stage 3: Scale

Skyrocket your OBM Income

This stage is designed to help you put an end to feeling trapped by your business, working countless hours and not being rewarded for your effort. We start with implementing purposeful pricing strategies, building in healthy profits and providing you the escape from being overworked and underpaid. Then, learn how to build scalable, adaptable systems that allow your business to grow without needing more of your time. Lastly, learn how to expand your toolkit with a unique blend of practical, technical, and interpersonal skills that not only enhance the quality of your service but also reflect your premium pricing. By the end of the Scale stage, you’ll be on your way to a owning a business that serves you, paying you well and giving you the flexibility and freedom you crave.

OBM course module 7 OBM pricing
Profitable Pricing Strategies

Amp up your profit by pricing with purpose in Module 7.

Learn to build a wildly profitable business that gives you back your freedom and choice. This module will show you how to stop undercharging, reducing your stress and need to work all-the-time, and instead to adopt pricing strategies that leverage your strengths and value your time. At the end of this module, you’ll be able to price your services clearly, confidently, and ditch trading time for money once and for all.

OBM course module 8 Systems for scale
Systems for Scale & Growth

Dive into the world of scalable, adaptable systems in Module 8.

Getting setup to scale starts now. This module is designed to help you avoid the friction most people face when you’re ready to expand. Learn how to design and implement systems that grow with your business, making for a seamless journey as you scale. By the end of this module, you’ll have the tools to support your business as it grows without needing more of your time. Creating adaptable processes and streamlining your business operations as you go.

OBM course module 9 OBM toolkit
Building Your Toolkit

Thrive as an OBM with a well-rounded toolkit including a mix of practical, technical, and interpersonal skills in Module 9.

As an OBM, your learning is never finished. In this module, we’ll help you develop the crucial skills to deliver a premium OBM service confidently. You’ll evaluate what’s currently in your toolkit and what gaps exist. Learning how to add to it the right way so you get the most out of your training time and gain the added bonus of boosting your reputation and justifying a higher price point. 

What my OBM Academy Students have to say

OBM Academy is hands down the best investment I have ever made for my business. I’ve done a lot of courses and masterclasses in my time (even spent $20,000 on a business coach) but the value I’ve received from this course far exceeds anything else.

Robin Kupferschmid

Online Business Manager, RK System Solutions

I wasn’t “just a student” or another number. You got to know me, my struggles, my insecurities and help me through it. You gave me exactly what I needed from the first module, solving the biggest problem I was struggling with.

Jelena Angus

Online Business & Operations Manager, Growth Advantage

Thank you a million times beautiful women for creating life changing content in a beautifully articulated and presented way, with detailed examples to follow. It’s very refreshing to feel so supported and equipped to complete the tasks that will immediately impact my business. I light up every time I open new content! Picking a favourite module was like picking a favourite fur child 🙂 haha! impossible. I loved it all.

Fleur Myers

Online Business Manager, Fleur Myers Consulting

I’d been wanting to make the lead from VA to OBM for some time but always felt stuck in how I could do that. Once I’d completed the challenge and saw for myself how much I got out of that and how well I connected with Leanne’s teaching and content, joining OBMA was a no brainer. The content is well put together and while giving you guidance, it also allows and encourages you to really find your own magic skillset unlike some other options where it’s more of a ‘this is what you should do’ format.

Sally Taylor

Virtual Assistant, Sal Taylor Business Support Services

I was a bit lost as to how I could grow and evolve my business. I was swapping time for money or constantly in a circle of finding new project work and I was tired. Tired of the constant hustle. I wanted something more but I didn’t know what that looked like. I just knew OBM Academy was the best solution to uplevel both myself and my business. I would highly recommend both Leanne and her team and the OBM Academy if you are wanting to step into the OBM world.

Sophie Carr

Online Systems Specialist, Cultivate Business Support

I most certainly would recommend this course to others within the virtual assistant industry. Thank you so much Leanne and team for all the work you have put in to pull this program together. I really loved that there was a program here in Australia. I have gained so much knowledge from participating in this course that I can put into practice.
Katrina Green

Business Owner, Dragonfly Virtual Services

How do I know
you’re not just talk?

My mission?

Transform the industry, one OBM at a time, starting with me.

Leanne Woff OBM Coach sitting with coffee

Let’s walk down memory lane.

It all started when I was a young girl…

Raised in my dad’s greasy-kneed mechanic workshop, I developed a knack for running a business early on. When I broke into the VA world and started building my empire, I realised this was a different ballgame.

Despite being a newbie, I scaled heights most take 8 years to reach. To me, it was business as usual. However, it turned out I was operating at a whole new standard. But with that came challenges.

I constantly had to explain my unique approach, convince prospects of my reliability, and debunk the industry myth that I was merely a $5 per hour assistant. Tired of this narrative, I transformed from VA to OBM, revamping my services, pricing, and communication strategy.

How do I know
OBM Academy is for me?


  • You believe doing the same thing you’ve always done will get you different results
  • You’re looking for a quick-fix, zero-action solution
  • You’d rather go it alone than be supported by a community
  • You’re not prepared to invest in yourself to grow your business


  • You love supporting your clients but wish it was
    more profitable
  • Want to stand-out in the OBM industry with clients lining up to work with you
  • Are committed to offering a high-quality service
  • Working 14 hour days and missing your kid’s bedtime is getting stale
  • Want to learn how to ditch trading time for money
  • Ready to get your hands and elbows dirty to get the badass results you know you can

    OBM Academy is the best course I have ever had the pleasure of doing. The content, tasks and assignments, together with the outstanding support from you and Chloe, is wonderful. If I ever wrote a course, it’s exactly how I would do it. Modules with tasks and keeping the participant accountable makes the content invaluable, more likely to finish and thus become a raving graduate of your program. 

    Kylie Macrokanis

    Virtual Assistant, Webtinker

    THANK YOU Leanne!

    Thank you for your time and patience with me throughout this course, I appreciate you more than you know. I found all your modules, tools and templates so valuable as they helped me to not only understand each topic better, they enabled me to look at things with a different perspective.


    Sarah Field

    Virtual Assistant, Sarah Field

    As a proud student of Leanne’s I can *assure* you that this isn’t another faffy “just show up and pretend to know what you’re doing” kinda course. She’s kicking my hineey. I’ve been in leadership, management, and mentoring for over a decade in small businesses, large fashion retailers, and also government agencies, and I have to say – this is the best investment I’ve ever experienced. Stop waiting for permission to step up and own your title. Do the work, learn the things you need, and show the world that you’re the absolute best OBM they could ask for!

    Amber Field

    Operations Manager, Backbone Creative

    What will I get
    with OBM Academy?


    Access to 50 years of Business Management Expertise

    Coaching Calls

    9 x Group Coaching & Connection Calls and Recordings

    Module Workbooks

    Learning made easy with 9 x Step-by-Step Workbooks

    Mind-blowing Modules

    Full Access to 9 x Modules made up of videos and activities


    Templates & Cheatsheets

    A library of Business-boosting Templates, Cheatsheets and Guides

    Get your Questions Answered

    Ability to ask and get answers to your individual questions every week

    Private Community

    Access to a Private Community to connect, share and get support from OBMs with you

    Personalised Feedback

    9 x Needle-moving Assignments assessed by Trainers with Personalised Feedback


    Haven’t shown up? Not submitting your assignments? You’ll hear from us.

    Custom OBM Profile

    Get a personalised OBM Profile through our signature OBM Profiling Tool

    Leanne Woff thinking and pointing left

    Premium Support

    Benefit from dedicated assistance from our experts, who are practicing OBMs themselves.

    Tailored & Flexible Learning

    Our course blends video lessons, written materials, and live coaching, accommodating various learning styles and letting you progress at your pace.

    9 Actioned-Focused Modules

    Explore a robust, action-driven OBM program. Leverage insights from badass OBMs and jumpstart your OBM biz towards the 6-figure income you deserve!


    Leanne Woff holding black puppy

    But you won’t pay $30,000!
    (You won’t even pay half that)

    Yes, OBM Academy is worth at least $30,000.

    And yes, we know we could easily charge this as securing just one new client would more than cover the investment in the program… can you say “no-brainer”?!

    Even better, we will add juicy early bird bonuses so when you sign up today, you’ll only pay $3,300.*

    *When you’re one of the first 10 sign ups for this round and secure the $500 speedy bird discount


    And secure your


    OBM Academy bonus, powerful service packaging workshop


    Do you struggle with pricing? How about packaging? Want to move away from charging by the hour but not sure how?

    In this recorded 2-hour workshop, I’ll walk you through the steps to create easy, profitable packages you love. This packaging workshop is split into two sections; part education and part action. First I’ll teach you the fundamentals to creating awesome packages and then you’ll get started working on yours!

    You’ll walk away with:

    • My signature CASHUP packaging method – easy to remember, easy to use
    • A simple and effective packaging template to create as many packages as your heart desires
    • A clear repeatable process on how to creating profitable packages as your business grows
    • A fun and easy way to get all the ideas of what to include out of your head
    • Knowledge on how to use those ideas to form strong foundations for your packages
    • Ability to increase perceived package value using leveraged assets
    • Confidently priced packages that feel good

    Your first pricing package created or optimised if you already have one

    OBM Academy bonus interview series. What clients really want


    A list of thought-provoking questions

    Four incredible women who know their stuff

    One Leanne with a desire to get you the answers you need to succeed

    Feel like you’re always second-guessing if you know what you’re doing? Or if what you’re doing will keep clients happy so they stay for the long-haul?

    If you find yourself wondering what clients really want or if doing more ‘stuff’ is the answer, this series is for you.

    Peek behind the curtain with me as I interview four big names, bold voices and pretty rad people to get the answers once and for all.

    Because who better to reveal what amazing clients want than the clients themselves?

     Fast track your OBM business
    Pay only $3,300 AUD ($30,000) 

    Be one of the first 10 sign ups to secure OBM Academy at this price with the $500 Speedy Bird discount

    I’m here for you every step of the way

    Leanne Woff Standing with palms facing up and books on her head

    Leanne Woff

    Leanne is the founder and an award-winning online business manager, integrator, an avid business networker, a systems junkie, a tech lover.

    She’s the mother of 6 kids – two sets of twins, and two foster babies with an uncanny ability to spill every single cup of coffee she attempts to drink.

    Leanne is here to help you redefine your journey and banish mediocre together.

    Risk-free Guarantee


    No regrets, guaranteed.

    Learn the content, implement the actions, and aren’t satisfied we will issue you a full refund, up until 14 days post program commencement date. 


    In your corner, all the way.

    Count on unwaivering support and access to essential tools for transforming your
    OBM business.


    OBM Experts, at your service.

    We are OBMs ourselves. We understand your unique challenges and are here to help you thrive every step of
    the way.


    Like you, now thriving OBMs.

    Learn the 9 transformative steps, which we used to become successful OBMs. We’ve been where you are, so we know these steps work.

    Get the skills, tools and confidence to
    Build a wildly-profitable business that serves you with OBM Academy

    Do you have more questions?

    When does the program start?

    The first week kicks off on Monday 1st July 2024

    What if I get stuck?

    We’ll help unstick you. This program has been built from the ground up with one thing in mind – impact. Small steps for big results. When you get stuck, you’ve got access to weekly coaching calls, the private support group to ask the questions you need answered so you can keep going.

    How is the training delivered?

    We understand everyone learns slightly differently. The training is packaged into a mix of live video, recorded video training via our course portal, written explanations and visual diagrams. There are nine modules which are released one week at a time.

    How much time do I need to commit?

    Like any program, you get out what you put in. The minimum we’d recommend is 3 hours per week (about 30 minutes a day), to watch the training and complete the needle moving tasks.

    How long do I have access to the course materials?

    You have 12-months access from the program start date. This means you’ll have access to the all program materials and the coaching call recordings.

    How are the coaching calls held and when are they?

    The live coaching calls with be held via Zoom and be interactive.

    The calls will be held weekly usually on Thursdays at 10:00am AEST/AEDT, however this is subject to change.

    Are there assessments?

    Yes! At the end of each module there is a small assignment, you’ll be asked to complete a task or activity that directly relates to your current OBM business. Once reviewed, you’ll be able to use what you’ve created within your business everyday. In other words, you’re creating business assets you can use on repeat.

    What is the refund policy?

    We don’t want you to feel like you can’t change your mind.

    On this side of the screen, we’re confident we’ll deliver exactly what we’ve said we will. However, we understand you might feel a little unsure.

    That’s why if you learn the content, implement the actions, and aren’t satisfied we will issue you a full refund, up until 14 days post program commencement date. Past this point or without proof of content completion, no refunds will be issued.

    I’m not an Online Business Manager, will this still work for me?

    Unless you’re something awfully OBM-like (Operations VA, Project Management VA, Digital Assistant etc), probably not.

    Are the results guaranteed?

    No. Although we’d love to be able to say everyone gets the same incredible results, this is not something we can guarantee. Each person’s results will differ based on both internal and external factors such as the level of commitment made, the amount of action taken, understanding of online business operations, the current economy and financial climate and the like.

    Do I need prior knowledge to enrol?

    No formal education is required, however this program is most beneficial for those currently running an OBM or similar business.

    Facebook Love

    Be one of the first 10 sign ups to secure OBM Academy at this price with the $500 Speedy Bird discount



    This is what our OBM clients have to say

    It would have been a totally different outcome if it wasn’t for Audacious Empires. We wouldn’t have gotten the success we got when we first launched our program.

    Erika Cramer

    The Queen of Confidence

    Leanne and Audacious Empires have literally changed my business and they’ve changed my relationship with my business. As a result, I’ve fallen back in love with my business and my work and what I’m trying to create and contribute to the world.  I no longer feel like I’m alone in business and it’s the most wonderful feeling.

    Rebecca Ray

    Dr Rebecca Ray

    It was like finding the perfect avocado. Even as a copywriter I’m lost for words when it comes to describing how great she (Leanne) is.

    Kate Toon

    Kate Toon Copywriter

    I feel so, so excited for the future and for the business that I’m building now because I’m getting rest and I’m starting to relax because I don’t have to be the only brain inside everything. The Audacious Empires team is in my business, and they’re helping me meet all of my goals, and I get to chill and enjoy the ride. I couldn’t recommend them more. You’ll be in great hands.

    Salome Schillack

    Shine and Succeed

    Leanne, just wanted to say a HUGE thank you so much for being an incredible human being and the countless hours and all the work you’ve done for Wordfetti. The Wordfetti Your Words course wouldn’t have happened without you (no, seriously!). Your support truly means the world to me, and I am so grateful for you! Thank you for being you.

    Anita Siek


    Leanne is incredible. If you’re looking for someone that can literally figure anything out, particularly across the automation and tech side, which is really important, she works really hard to understand your business and come up with the best solution for you and what you need for your clients or your students. So I highly, highly recommend working with Leanne.

    Kaity Griffin

    Google Ads Specialist


    Money Back Guarantee Gold Stamp


    On this side of the screen, I’m confident I’ll deliver exactly what I’ve said I will. However, I understand you might feel a little unsure.

    That’s why if you learn the content, implement the actions, and aren’t satisfied I’ll issue you a full refund, up until 14 days post program commencement date. Past this point or without proof of content completion, no refunds will be issued.


    I’m not in this just for the laughs, I promise I’ll be in your corner the entire time.

    I promise you’ll be supported and have access to all the tools you need to transform your OBM business.